'We are monks. We brew beer to be able to afford being monks'
thanks to Ed I got to sample an unlabeled bottle of Westvletern 12. a Trappist beer founded in 1838 in Vleteren, Belgium, often voted the best beer in the world.
the beer is only sold in order to financially support the monastery. they do no advertising. the monks only brew enough beer to run the monastery, and will make no more than they need to sell, regardless of demand.
sales of Westvleteren 12 are limited to one case every 60 days per person per license plate. the beer must be reserved on their ‘beerphone’ beforehand.